If you’re an Amazon seller aiming to make your product pages more attractive, engaging, and conversion-focused, you’ve probably heard of A+ Content. It’s one of the best tools Amazon offers to help brands tell their story, showcase products more effectively, and drive more sales.
However, within A+ Content, there are two types: Basic A+ Content and Premium A+ Content.
Understanding the difference between them is critical because it directly impacts how you present your brand on Amazon.
In this blog, we’ll break down exactly what Basic and Premium A+ Content are, how they differ, how to check your eligibility, real examples, and when you should prioritize upgrading to Premium.
Let’s dive deep into it!
Amazon Basic A+ Content is the standard A+ content that most sellers use.
It allows you to replace your standard product description with a visually rich, branded experience — think banners, lifestyle images, text blocks, comparison charts, and other modular designs.
Key Features of Basic A+ Content:
Ability to add 3–5 modules per listing.
Use of lifestyle images, product images, feature lists.
Comparison charts for showcasing multiple products.
Text overlays and brand storytelling sections.
Mobile-responsive layouts.
Here’s an example of a Basic A+ Content page:
👉 Zanipro Scottish Salmon Oil for Dogs
If you look closely, you’ll notice it’s clean and helpful but relatively static.
There are nice images and comparison tables, but no interactive elements like video or clickable hotspots.
Limitations of Basic A+ Content:
No video modules inside A+ Content.
No image carousels.
No hotspots (interactive areas you can click to reveal more info).
The maximum width for images is 970px.
The modules are static — meaning no movement, animation, or transitions.
While Basic A+ Content can definitely boost conversion rates compared to plain text descriptions, it still has limitations compared to the richer experience Premium offers.
Amazon Premium A+ Content (also called A++ Content informally) takes product storytelling to a whole new level.
It offers more advanced, dynamic modules — letting brands create a highly immersive, “luxury” product page experience. With Premium A+, you can use videos, clickable hotspots, enhanced image carousels, full-width imagery, and more.
Key Features of Premium A+ Content:
Video modules embedded within A+ Content.
Interactive carousel modules.
Hotspots for clickable points on images (explaining features).
Bigger and bolder image layouts (up to 1464px wide).
Full-screen, edge-to-edge images and designs.
Animated transitions and motion elements.
Here’s a real-world example of Premium A+ Content:
👉 BCOZZY Chin Supporting Travel Pillow
Notice how the product page feels more dynamic — there’s movement, embedded videos, and a much more engaging presentation of the product features.
Important:
The word “Premium” doesn’t refer to the design quality — it’s a technical term from Amazon that refers to the available modules. A badly designed Premium A+ page will still look bad if not done correctly!
Eligibility:
Not all sellers have access to Premium A+ Content. You need to be eligible (we’ll talk about this in a minute).
Let’s break it down side-by-side:
| Feature | Basic A+ Content | Premium A+ Content |
|---|---|---|
| Image Width | Up to 970px | Up to 1464px |
| Number of Modules | Up to 5 | Up to 7+ |
| Videos | Not allowed inside A+ | Allowed |
| Interactive Elements (Hotspots, Carousels) | Not available | Available |
| Cost | Free for registered brands | Free for eligible brands |
| Eligibility | All Brand-Registered Sellers | Invitation or eligibility required |
| Mobile Experience | Good | Excellent (full mobile optimization) |
| Impact on Conversion | Good uplift | Higher uplift (typically 15-20% more) |
Basic A+ Content looks nice and clean but relatively static.
Premium A+ Content feels like a modern landing page — moving parts, clickable areas, and a deeper brand immersion.
Basic A+ image modules are limited to 970px wide.
Premium A+ image modules allow up to 1464px wide, making the visuals much more impactful.
Not sure if you can use Premium A+? It’s easy to check:
Log in to your Amazon Seller Central account.
Go to Advertising > A+ Content Manager.
Click on Create A+ Content.
If you see three options (something like “Basic”, “Brand Story”, and “Premium”), congratulations — you’re eligible!
If you only see two options (Basic and Brand Story), it means you currently do not have access to Premium A+ Content.
Amazon only offers Premium A+ to certain brands based on sales volume, brand performance, and other factors.
You may become eligible after consistent performance over time.
Pros:
Easy to set up.
Available to almost all brand-registered sellers.
Improves product page professionalism.
Can significantly boost conversions.
Cons:
No dynamic or interactive features.
Limited design flexibility.
Maximum image width is smaller.
Pros:
Highly interactive and immersive experience.
Supports videos, carousels, and interactive hotspots.
Increases customer engagement time.
Often results in higher conversion rates compared to Basic A+.
Cons:
Eligibility is restricted.
Requires more effort, planning, and design expertise.
May not be necessary for low-competition products.
Let’s look deeper into the examples you shared:
The Zanipro page uses nice lifestyle images and comparison tables.
However, the design is static — no videos, no carousels.
Great for explaining product benefits but limited in storytelling dynamics.
Takeaway:
Perfectly suitable for brands starting out or working in simple categories.
Full-width hero images make an immediate impact.
Video modules show the product in use.
Clickable hotspots explain unique features (ergonomic chin support, compactness, etc.)
Interactive image carousels add more engagement.
Takeaway:
This kind of experience not only informs but emotionally connects with customers, increasing purchase likelihood.
In the past, Amazon charged sellers thousands of dollars to access Premium A+ Content.
But in recent years, Amazon made Premium A+ free for eligible Brand-Registered sellers as part of an effort to encourage richer content.
Important:
Even though it’s free now, you still need to invest in high-quality content creation (professional design, copywriting, video production) to truly benefit from Premium A+.
If you are eligible for Premium A+ Content, it can be a game-changer — but only if used correctly.
Premium A+ Content makes sense if:
You are in a highly competitive niche (health supplements, electronics, etc.)
Your brand values strong storytelling and differentiation.
You have the budget or team to create professional videos, interactive images, and advanced designs.
However, if you are just starting out, Basic A+ Content is more than enough to boost your listings and get great results.
Both Basic and Premium A+ Content have important roles to play in an Amazon selling strategy.
| If you’re starting out: | Stick to Basic A+ Content, but do it professionally. |
|---|---|
| If you’re scaling up: | Aim for Premium A+ Content to stand out even more. |
In short:
Basic A+ Content = Static but professional storytelling.
Premium A+ Content = Dynamic, interactive, next-level storytelling.
Make the best use of whichever option is available to you right now. As your brand grows, upgrading to Premium A+ Content can help you build a stronger, more profitable Amazon presence.
